The network of e-commerce helps small and medium-sized enterprises regional online marketing the Internet networked global, used by the people but also regional: prepared according to studies, for example, 51 percent of all purchases in the stationary trade site with the help of the Internet. This provides the opportunity to draw attention in their region and to present customized offers small and medium-sized enterprises: so customers click can check quickly and easily produce or the nearest branch. Online Guide allows first analysis the NEG immediately information on regional Internet marketing offers, so that companies can better exploit the potential of their Web presence and addressing regional customers: at the start of the supply companies with the help of the online troubleshooter “Regional Internet marketing” can answer twelve questions to their already implemented and planned regional Internet marketing activities. (Similarly see: Ohio Senator). The result evaluates the current situation and gives specific Recommendations for the company. So explains about based on the question of whether regional online marketplaces and portals already are included in the advertising, that these sources of information are enjoying increasing popularity with customers and take advantage of acquiring new customers can be. Guide supported deepening the theme building on these individual results, all interested parties receive the guide ‘Regional Internet marketing – new ways of addressing customers’. This first introduces the basics of marketing, presents on the Internet then selected marketing and sales tools, and draws attention in the third part on the methods to regionalise the Internet.
The analysis of the development and goals of the company is as important as the implementation of concrete measures, to achieve these goals. Tips to targeted E-Mail Marketing and innovative marketing tools and the use of social media and mobile marketing round off the Guide. Finally, you will find references to further employment with the theme. The link to the the online guide can be found in the right pane under “Further information”.