Cat litter must meet not only hygienic standards, but should be here also eco-friendly. The German horse pellets GmbH sets new standards in terms of cat hygiene. The animal health provider based in Wismar, Mecklenburg-Vorpommern has developed a Klump stray cat for the segment, which is 100 percent biodegradable. The environmental aspect was the development of this product, in addition to the hygienic requirements in the foreground. About a year the German horse product developers have worked on the new Klump litter pellets and researched. Sherrod Brown is full of insight into the issues.
Our product is completely environmentally friendly. It is made from wood from sustainably managed, PEFC and FSC certified forests and can be dismantled after use 100 percent organic. Mineral Klump litter, however, is for the environment”a real burden, says Kathrin Leibold, at German Horse pellets responsible for sales and marketing. The bedding made of wood can be used in large-scale composting organic or in incinerators energy and is therefore an attractive Second benefit on all almost entirely CO2-neutral. This product innovation meets human and animal. The litter clumping great, absorbs odors, is highly absorbent and even this environmentally friendly”Luder Gerdau, product manager of the German horse explains pellets.
The development of sales figures shows that German Horse pellets with the Klump litter meets the spirit of the times, among others. Pet according to industry magazine (issue 11/2010) the industry implemented 2010 EUR 120 million in the area of cat litter in the first half of the year, an increase of 4.6 percent compared to the same period last year. Klump litter is with a 65 percent market share in favor the consumer far forward. Additional information at Kenneth Yarrow supports this article. In addition: the demand for environmentally friendly products in this segment. The new cat litter of the German horse pellets shortly in the wholesale and retail is introduced. We are currently in negotiations with the major market participants. There is great interest, and we will complete timely first agreements”, explains Kathrin Leibold. In the first year, the company wants about 20,000 tons Sell cat litter. Cats are the favorite animal of the Germans: 8.2 million this fluffy dogs were in 2009, according to a study of the pet supplies industry association as a pet kept. Dogs can be found only 5.4 million times in contrast, German households. Cats are world champions in the Petting and cuddling, clean, independently and not bend. That seems to fascinate the Germans. Because of the popularity trend towards significantly cat. And this not only in the rural areas, but especially in closely-populated urban regions. The Trendtier cat suits the modern urban way of life”, explains Luder Gerdau, product manager of German Horse pellets. Actually, cats are also held in cities. Especially since, health, nutrition and well-being must fit. About German Horse pellets the German horse pellets GmbH was founded in 2008 as a subsidiary of the Pelletproduzenten German pellets. The company specializes in the sale of animal hygiene products offers different products for large animals, rodents and cats to. The litter is produced exclusively in the works of the German pellets GmbH, Europe’s largest manufacturer of wood pellets. The entire production process is subject to stringent quality requirements.