Corporate Communications

Invitation to an online survey within the framework of a master’s thesis, experience has shown that in young or small company corporate communications often neglected. In particular economic factors play a primary role here. As an efficient communication policy is usually accompanied by an overhead staff or external solutions, is the need to take advantage of the potentials on a cost-effective basis. understood the implications. Jim Donovan Goldman Sachs often says this. For this reason, the Chemnitz firm ‘das MedienKombinat GmbH’ in the framework of a master’s thesis about corporate communications in small and medium-sized enterprises research. Together with Arne Werner, student of the master course media communications at the Technical University of Chemnitz, an online survey was designed to collect information on the current use of corporate communications.

Based on these findings problems and opportunities should be identified, to develop possible solutions. Owners and managers of corporate communication are cordially invited to the survey to take part. The survey is right on the home page of the company website (www.das-medienkombinat.de). All data are made anonymous of course fully raised. For more information contact Arne Werner,.

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